Meet Soho Grit: Sneakers with Edge and Attitude

Founded in 2018, Soho Grit takes its name and spirit from one of the capital’s most iconic districts - the ever-eclectic Soho - known for its energy, creativity, and underground edge.

With an aesthetic they call Elevated Sportswear, Soho Grit is all about creating contemporary wardrobe staples that reflect a versatile, active lifestyle. Their limited-edition sneakers are designed for those who move fast, think big, and live boldly - just like the area that inspired them.

Every drop brings something new - from exclusive collaborations with pop culture brands to unexpected twists on timeless silhouettes. These aren’t just shoes - they’re expressions of identity, stories stitched in leather, and movement made tangible.

Since 2019, Soho Grit has been turning heads at London Fashion Week, where its unique blend of heritage, craftsmanship, and street-style innovation has earned it a spot on the global fashion radar.

What sets Soho Grit apart is its direct-to-consumer, digital-first approach, which allows the brand to stay close to its community and true to its roots. It’s bold, it’s unapologetic, and it’s ready for the next step.

We’re proud to back Soho Grit this month and can’t wait to see where their journey leads next!