Meet Sassy Scents: Handmade Scents That Shift Your Mood

Founded in 2017 by fragrance enthusiast and entrepreneur Keely Parsons, Sassy Scents began with a simple goal: to bring premium, mood-shifting home fragrance to the market. Keely saw a gap – the lack of high-quality, personality-packed wax melts – and started crafting her own blends from her kitchen. The response? Instant demand.

By December 2018, her Facebook shop was selling out within minutes. Just 18 months later, the business moved into a 5,000 sq ft production facility in Bristol, employed a team of 20, and began generating record-breaking monthly revenue – all through direct online sales.

What sets Sassy apart is its commitment to affordable luxury. Every product is handmade in-house using a custom wax blend and exclusive, signature fragrances crafted just for the brand. From sweet, nostalgic scents like Snow Pixie to rich, perfume-inspired blends like Rouge, Sassy Scents brings joy, identity, and sensory comfort to thousands of homes.

However, this brand isn’t just about fragrance; it’s about experience and community. With over 11,000 active fans in its Facebook group and 37,000+ Instagram followers, Sassy has built a loyal and growing customer base, largely through organic engagement and word-of-mouth.

Now, with scalable production, a strong digital presence, and an expanding product line, including innovative buttercream soaps, Sassy Scents is poised to become the UK’s leading home fragrance brand – and it’s just getting started.